Rubin Postaer and Associates

Who We Are:

Gerry Rubin + Larry Postaer

Founders:
In 1986, Gerry Rubin and Larry Postaer envisioned a different kind of agency. They were looking for the freedom to find a better way. And they found it here by creating RPA, the largest independent agency on the West Coast.

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Interactive

Because of our unique structure (a web development company inside an ad agency), we provide a wealth of possibilities for our clients' overall communication strategy. Our services range from search marketing to creative to everything in between. Seriously, everything. So whether you're looking to create a marketing plan from scratch, integrate creative online, or construct an entire Web site, you can do it all under one roof.

Media

We offer a full suite of media capabilities including: interactive, planning, buying, direct, research and paid search. with a zero-based approach to ad dollars we've been able to consistently pace weight in places that make the most sense for our clients. The relationship with our strategic planners enable us to be innovative with our spending and knowledgeable of the ever-changing landscape of media consumption.

Direct

At Direct and Event Marketing, the job is to create advertising that gets a response. Whether it's with mail, events, ads, or sponsorships, getting people to dos something is what it's all about. And that takes great thinking. Even if it does happen to have a postage stamp on it.

RP Alpha Group

In 1994, American Honda decided to consolidate their regional advertising. In other words, they wanted one agency to do the work of 50. And make it snappy. Thus an agency was born. Headquartered in Santa Monica, with seven regional offices, RP Alpha creates distinctive advertising for all of Honda's diverse dealer groups.

For more information about RPA go to www.rpa.com